Sacred Negroni is Sacred Microdistillery’s version of the classic Italian cocktail, the Negroni. Originally, the Negroni evolved from another drink called the Americano (sweet vermouth, bitters, and soda water). Legend has it that Count Camillo Negroni once ordered his Americano with an extra “kick.” This, of course, happened at his usual bar, Café Casoni in Florence. The bartender replaced the soda water with the vodka of the time—gin. In 1920, the Negroni was born, and now Sacred has created an elegant version of this timeless cocktail.
Sacred Negroni is bottle-aged, meaning it spends a significant amount of time in the bottle before being released from the Sacred house in Highgate. It is made from three key components: Sacred Gin, Sacred Spiced English Vermouth, and Sacred Rosehip Cup.
To make a Negroni, take a lowball glass, fill it with ice, pour Sacred Negroni over it, and stir to chill the liquid. Due to its alcohol content, Sacred Negroni does not need to be refrigerated. Once stirred, garnish with an orange slice.
The Negroni is a fantastic apéritif—with its spicy and bitter flavor profile, it is the perfect cocktail to stimulate the appetite.
Sacred Spirits is based in Highgate, London, where Ian Hart distills vodka, gin, vermouth, and bitters. After completing his chemistry degree, Ian worked as a broker on Wall Street but wanted to apply his education in a more hands-on way. Having collected Bordeaux wines for years, he initially sought to preserve wine quality. Over time, he “invented” a gin, which he brought to his local pub. It became a huge success, and soon, his small entrepreneurial family, including his wife Hilary, joined the business.
What makes Sacred unique is its vacuum distillation at low temperatures. Later, Ian was approached by the bar manager at The Dukes Hotel in London, who had tasted his gin. Suddenly, Ian found himself delivering gin across London via the Tube. Eventually, he had to switch to a professional distributor, and the rest is history.
The exceptional quality of Sacred Gin led to its expansion—first across the UK and then internationally. In 2013, Sacred Gin won Double Gold at the San Francisco World Spirits Competition.
We are incredibly proud to introduce Denmark to Sacred Spirits’ limited production of fewer than 30,000 bottles annually—a truly phenomenal gin producer.
